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Adjectives Drive Book Sales

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

Blog Headline Writing Lessons from Mega-traffic Sites

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..

Six Characteristics of Highly Persuasive Stories

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom listening to why you should buy one of their vehicles, and at your elbow [...]

Persuade with Silky Smooth Copy

It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate areas of [...]

Harvard Lesson: Verbs Beat Adjectives

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also research that shows properly used adjectives can increase product appeal. Lessons from Harvard B-School If you think your sales challenge is daunting, try [...]

What DARPA Knows About Persuasive Copy

I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, [...]

The Dark Side of Adjectives

Want your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.

Shake Up Your Copy

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention: Advertising copywriters have for years used a similar technique to jar the reader out of complacency – once in a while, they substitute an unexpected word in a familiar [...]

Shakespeare Copywriting

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don’t see Madison Avenue putting much of their copy in sonnet form. And while I don’t expect to see a surge in the use of iambic pentameter in print ads, it turns out that Shakespeare may have something [...]

Adjectives Drive Book Sales

Blog Headline Writing Lessons from Mega-traffic Sites

Six Characteristics of Highly Persuasive Stories

Persuade with Silky Smooth Copy

Harvard Lesson: Verbs Beat Adjectives

What DARPA Knows About Persuasive Copy

Shake Up Your Copy

Shakespeare Copywriting

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