Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

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Does Your Domain Say “Trust Me?”

Thumbnail image for Does Your Domain Say “Trust Me?”

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even [...]

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Brain Image Bias

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan images when used to back up humdrum conclusions in the text. The answer is almost certainly, “Yes.” A recent study showed that students found studies [...]

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