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Can Your Name Make You A Liar?

Here’s a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you. […]

By |May 2nd, 2014|

Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text! […]

By |November 1st, 2012|

Does Your Domain Say “Trust Me?”

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even the most cursory look at either the domain or the site itself would show the site to be unaffiliated with the brand, but oblivious visitors would post inquiries about customer service problems, purchase locations, and so on.

Now, it seems, more web searchers are paying attention to what’s in the URL. […]

By |May 9th, 2012|

Brain Image Bias

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan images when used to back up humdrum conclusions in the text. The answer is almost certainly, “Yes.” A recent study showed that students found studies more believable when accompanied by brain images – even when those images added no information to the text content. Cognitive Daily reports on several studies which used both invented and real studies to test the effect of brain images on credibility: […]

By |June 9th, 2008|