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A New Job for Landing Pages, CX Booster, More – Roger’s Picks

My Stuff
Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to learn more (audio or transcript). […]

By |November 14th, 2014|

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|

Is Your Web Developer Planting Hidden Customer Experience Land Mines?

Is your web developer (or IT team) sabotaging your customer experience in ways that aren’t easily spotted?

You are likely already looking carefully at the pages, forms, content, and other visible elements to ensure that nothing is amiss there. But even when everything on the surface checks out fine, there may be hidden traps that your customers will encounter as they use your site. Think of them as web land mines, or CX-bombs.

Today, eliminating barriers to an awesome visitor experience is more important than ever. Your visitors have increasingly short attention spans, a low tolerance for frustration, and a plethora of alternatives. If they encounter something frustrating or confusing, they are a click or two away from your competition. And, with search traffic being driven toward sites with better engagement and greater social sharing, those quickly-departing visitors will affect future traffic as well.

Here are a few visitor experience land mines that I’ve encountered in the last month. […]

By |November 26th, 2013|

Wine and the Spillover Effect

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It’s no surprise that the answer is “yes” – in Preschool Branding we described how even […]

By |August 9th, 2007|