customer experience

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Restaurant guest experience depends on more than good food and quick service.

Reviews can make or break your business. Here's how to get more on Google.

"The Web Psychologist" explains how you can use individual personality traits to market more effectively.

Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver." Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The…

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It's no surprise that the answer is "yes" - in Preschool Branding we described how even young children say…