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Bad Boys (and Girls) Behave Badly

Who cheats on their taxes? While the first answer that pops to mind might be “everyone,” about 15% of Americans admitted to doing so in an interesting study by DDB Worldwide Communications Group. (In a separate survey, 85% of Americans were found to be liars. Just kidding.) Single men made up 64% of the cheater group. What I found interesting about this study’s data was the clustering of bad behavior. Look at these stats comparing the cheaters and non-cheaters willingness to engage in other behaviors: […]

By |March 31st, 2011|

DDB Hires Earworm Expert

Just in case you didn’t have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and […]

By |September 22nd, 2010|