In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…
Why a logical product lineup may not be the most profitable
When marketers plan a company's product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a…
