decoy pricing

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Restaurants are great test labs for testing neuromarketing techniques. It's easy to change offerings, menus, and pricing, and one gets immediate feedback on what's working and what's not. Today, many eateries are employing sophisticated…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…

Why a logical product lineup may not be the most profitable When marketers plan a company's product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a…