Tag Archive | "differentiate or die"
Sacrifice for Brand Success
In developing a brand, it’s tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with their branding message to avoid impairing their appeal to specific groups of customers. Or, to increase sales, a company tries extending a successful brand to [...]
Continue reading...Just Say NO to Bland College Branding
Tuesday, October 27, 2009
I’ve been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all brands. Although the entire book is geared toward commercial brand differentiation, some of the comments relate directly to higher education marketing. Trout takes on bland, meaningless product taglines with [...]
Continue reading...Differentiate or Die
Monday, October 26, 2009
Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you answer “quality” or “customer orientation?” If your answer is “yes,” you might be in for a rude awakeing…
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Wednesday, October 28, 2009
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