Quantcast

digital marketing

Home/Tag:digital marketing

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had [...]

By |March 11th, 2014|

Does Paper Outweigh Digital?

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there’s another way paper might be better: its weight. The idea [...]

By |February 18th, 2011|

Paper Beats Digital For Emotion

Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study [...]

By |October 4th, 2010|