Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.
How did these companies, along with others like Pinterest and even Facebook itself, achieve such tremendous growth and stickiness? How did Facebook supplant more established competitors like MySpace and Friendster? Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. […]
Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters. […]
We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats Digital for Emotion), and there’s another way paper might be better: its weight. The idea comes from the same study that found that softer chairs increase negotiating flexibility […]