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Selling to the Sleepy

Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these promotions are broadcast in the wee hours because air time is cheaper and more readily available, it turns out [...]

By |March 16th, 2011|

Holy Branding! Religion Gives Brand Immunity

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in particular may find this segmentation [...]

By |September 28th, 2010|

Social Perceptions and Altruism Research

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism. Duke University Medical Center researchers have discovered that activation of a [...]

By |January 23rd, 2007|