Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

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Your Brain’s Twitter Limit: 150 Real Friends

Twitter’s approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities can develop many thousands of friends; some resort to automation tools to build their following more rapidly. But what do all these connections mean? Clearly, one can’t interact with all these people on a regular [...]

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