DDB Hires Earworm Expert

Just in case you didn’t have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and computing at Goldsmiths University their “scientist in residence.” Actually, Müllensiefen’s brief goes far beyond earworms, those catchy [...]

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