The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial “neurostandards” report from the Advertising Research Foundation didn’t pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution. But Dan Hill, president of Sensory Logic (an ARF participant) isn’t being as cautious in explaining why facial coding is more effective than brain scan and biometric approaches. […]