emsense

Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all.…

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted…

A couple of new headsets that can be used for neuromarketing studies won't win any fashion awards, but offer the potential to gauge consumer reactions in relatively normal situations. The first is from Hitachi, and in contrast to the…

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step…

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising…