Browsing Tag

engagement

Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally…

Your Brain on Soup

Soup is a product you probably don't lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude to a more interesting main course. If…

Neuromarketing at Microsoft

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step…