The Case FOR College Sports

Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are “misappropriating resources” on sports. Accusing some of the nation’s most revered institutions of financial malfeasance is no small thing. But are colleges really squandering the money they spend on athletics? Perhaps in some [...]

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College Branding: Taglines

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou Caravella of Vital Communications, who wrote a blog post citing mine as inspiration but identifying a [...]

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