eye tracking

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer this year, but the results are in!

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you…

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the…

What's the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the "Corner of Death" by facial…

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good…

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional…

The common belief is that neuromarketing is trying to find the mythical "buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to be sure your visitors can find very easily! One…