How to Turn a Thank You into Higher Sales, and More: Roger’s Picks
Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!
Browsing Tag
Hooked by Nir Eyal
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were…
Can Mountain Dew Make You Smarter than Pinot Noir?
When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms,…
Why Business is Different Now
People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to those names. In The End of Business as Usual, Solis shows how the widespread use…
Our Brains Make Facebook Worth $90 Billion
Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare - as a longtime…
Forget Evil, Don’t Be Creepy!
Three Ways to Avoid Creepiness
Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There's growing evidence, though, that consumers are finding these personalized pitches…
Social Personalization and the Doppelganger Effect
Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation?
In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since…
Social Media Tops TV
Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported in the same study that showed ads on the social media giant being more…
Zarrella’s Hierarchy of Contagiousness
Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella
I like Dan Zarrella's approach to social media. Amidst a horde of social media gurus, experts, mavens, and…
Can Twitter Make You Skinny?
Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is... maybe. Research on mice showed that those individuals who socialized with…
