Person of Interest Billboard Interacts, Adds Social Media

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and [...]

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The Twitter Spot in Your Brain

These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank [...]

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Starbucks, Your Digital Neighborhood?

Starbucks has changed a lot in the last six months, at least in the digital world. First, they finally ditched their paid-only Wifi and went to a free system that requires only one-click acceptance of their terms of use. Then, a few days ago, they launched a new portal page with some of their featured [...]

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Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of [...]

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Scent Marketing vs. Social Media

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory [...]

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