facial coding

Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of…

We're trying something new here at Neuromarketing - a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn't fit in any of those categories.…

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn't new - it dates to Paul Ekman's groundbreaking research in the 1950s to…

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to…

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to…

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don't have to be an expert in reading faces to tell the difference between a real smile and…

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how…