The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and probably felt guilty about it afterwards.”

Do people really feel guilt from self-Googling? Perhaps they do, as these kinds of searches have been called “vanity” searches, implying they are equivalent to stopping to admire yourself whenever you pass a mirror. […]