fmri

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with…

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don't support the point of the text!

Hiring a social media manager or a salesperson? Maybe you should have the finalists' brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been…

It shouldn't surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory…

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare - as a longtime…

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there's been…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you…