fmri

Brain scans using fMRI (functional magnetic resonance imaging) don't always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find…

In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000…

It's Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you've got a couple of important project deadlines looming. There's one bright spot: although past research has indicated that people's ability to…

Over the years, movie-makers have tried to go beyond what's on the screen to scare theatergoers. In the 1950s, director William Castle startled those viewing his horror films, notably The Tingler, with gimmicks like vibrators installed…

Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show that pain is "real." Fibromyalgia is a condition in which patients seem to…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University,…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by…

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas…

Last week, I carried the story on Neurofocus's acquisition of what the firm calls the "core patent" for neuromarketing. Subsequent to that announcement, I spoke by phone with Dr. A.K. Pradeep, President and Chief Executive Officer of…