Brainfluence Price Drop and Reviews

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence  has dropped to its introductory price of $9.99. I don’t control this and I get no notice of these changes, so I can’t say how long this lower will last. If you have [...]

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Nine Words Nearly Double Results

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, “Did you ask for the order?” In fact, just about every sales coaching book reminds new salespeople of the importance of asking for the order when the time is right. Similarly, solicitors [...]

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Zilch

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn’t always a good thing. Zero resources, for example, are generally not good for business! That’s exactly what many non-profit organizations start with, though. In Zilch: The Power of Zero in Business, author Nancy Lublin translates her years of experience in under-resourced non-profits into strategies that can be applied by any business.

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Baby Pics Boost Altruism

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward the headline of an ad caused people to spend more time reading that headline. There’s another effect that baby pictures have: they can boost altruistic behavior. [...]

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Small Favors, Big Success

Most of us need to persuade people that we don’t know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her computer first. A fundraiser wants to get a potential donor to make a pledge. Our natural instinct in such situations [...]

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