fundraising

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence  has dropped to its introductory price of $9.99. I don't control this and I get no notice of these changes, so…

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, "Did you ask for the order?" In fact, just about every sales coaching book reminds new salespeople of the…

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are generally not good for business! That's exactly what many non-profit organizations…

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward the headline of an ad caused people to spend more time reading that headline.…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her computer first. A fundraiser wants to get a potential…