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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]

By |April 11th, 2014|

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]

By |March 28th, 2014|

Can You Double Your Clicks with the Jeopardy Effect?

Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study […]

By |January 23rd, 2014|

Catchy Headlines, Bogus Data

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines topped interesting visuals as a reason to read an article. This is from the Harris release: […]

By |October 2nd, 2012|

Blog Headline Writing Lessons from Mega-traffic Sites

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc.. […]

By |September 17th, 2012|

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how users responded to Digg entries using eye-tracking and physiological signals (heart rate, breath rate, body temperature, skin conductance) as well as traditional survey methods. What users focused on, and what they mostly ignored, make interesting reading: […]

By |July 30th, 2009|