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Free Website Heat Map

Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard. […]

By |November 16th, 2010|

3D Commercials, Different Dynamics

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building on the Avatar buzz, 3D television sets were big news at the 2010 Consumer Electronics Show. With a surge in 3D entertainment, we can expect an onslaught of 3D advertisements to accompany the programming. Advertisers who start producing 3D commercials can’t assume that all they need to do is change out a standard camera for a 3D setup – eye tracking data shows that people who view the same scene in 3D vs. 2D look at different things. […]

By |March 10th, 2010|

Proof: Headlines Are Crucial

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The answer may well be, “Yes!” according to a new study by OTOInsights. In an unusual combination of neuromarketing and social media research, the firm looked at how users responded to Digg entries using eye-tracking and physiological signals (heart rate, breath rate, body temperature, skin conductance) as well as traditional survey methods. What users focused on, and what they mostly ignored, make interesting reading: […]

By |July 30th, 2009|

Free Web Page Heat Maps?

The common belief is that neuromarketing is trying to find the mythical “buy button” in the brain. If you are an ecommerce web designer, though, the “buy button” is one thing you want to be sure your visitors can find very easily! One of the more reliable techniques for web designers has been using eye-tracking to generate visual attention “heat maps” like those created by my fellow Pubcon speaker Gordon Hotchkiss at Enquiro Research. The only problem with eye-tracking is that it takes specialized equipment and expertise, and hence may not be affordable for many websites. Wouldn’t it be great if the process could be automated, and performed for free on any web page? It sounds outlandish, but there’s a website that makes this claim. […]

By |March 7th, 2008|