Here’s a thought that would terrify many marketers… what if consumers prone to impulsive behavior decided to take a pill to quiet those impulses? While clearly lack of impulse control is a serious issue for some individuals and can lead to extreme behavior, marketers of everything from checkout lane mints to Porsches depend to some degree on consumers acting impulsively. Wall Street Journal editor Jason Zweig is interviewed by Morningstar’s Christine Benz below: […]