What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]
Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin
Yes! 50 Scientifically Proven Ways to Be Persuasive is a fantastic book that’s chock-full of tips that turn research findings in behavioral psychology, social science, and related areas into tips to make us more persuasive in our personal and professional lives.
My friend Guy Kawasaki, no slouch at persuasion himself, turned me on to Robert Cialdini’s writings. It’s safe to say that if you have enjoyed my articles about the practical uses of brain research in marketing and sales, you’ll find plenty to chew on in Yes! […]