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Story Power in Presentations

Our brains like stories. That’s not a new theme here at Neuromarketing, but now there’s biometric evidence that supports what the best speakers already know: telling a story keeps the audience engaged. […]

By |December 22nd, 2010|

Proof That Women ARE Smarter?

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the biometric [...]

By |July 21st, 2010|