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Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! […]

By |February 7th, 2014|

The Neuromarketing Challenge: First Response

It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic research on the topic (see Neuromarketing Proof? UCLA Brain Scans Predict Ad Success for one paper), and client data is usually closely guarded by commercial firms. We issued the challenge to try to bring some additional data into public view. […]

By |August 30th, 2012|

Super Bowl Ads: “Second Payoff” Pays Off

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the branding visual. […]

By |February 8th, 2012|

NeuroBowl: Neuromarketing and Super Bowl 2012

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing firm to get a neuro-opinion on their ad approach. Super Bowl ad prices make an investment in a neuromarketing study look cheap. […]

By |February 3rd, 2012|

Time Warner Opens NYC Neuromarketing Lab

Time Warner Inc. is opening their new “Medialab” at its New York City headquarters. The media giant expects to “generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.” […]

By |January 26th, 2012|

Story Power in Presentations

Our brains like stories. That’s not a new theme here at Neuromarketing, but now there’s biometric evidence that supports what the best speakers already know: telling a story keeps the audience engaged. […]

By |December 22nd, 2010|

Avoiding Death by Powerpoint, the Neuro Way

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is to poll the audience about each presentation, asking about the content, the quality of the presentation, and so on. This is done after the fact, but at least low-scoring presenters can be crossed off the list for the next conference. Of course, this constant polling (often by paper questionnaires) is tedious and annoying for the conference attendees.

In a departure from old-fashioned paper, the Association of National Advertisers and Innerscope Research conducted an experiment at their recent Creativity Conference. Some audience members were wired up to capture biometric readings – changes in heart rate, breathing, skin sweat, and motion. These measures were captured from a lightweight band around the wearer’s lower rib cage, so the monitored individuals didn’t stand out in the crowd and likely forgot they were being monitored. […]

By |December 21st, 2010|

Proof That Women ARE Smarter?

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the […]

By |July 21st, 2010|