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Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we opt for the expensive brand, we have another decision – do we select an item with visible branding, like a Polo shirt or Gucci purse emblazoned with the brand logo? Or, do we choose an item that lets the recipient see the brand but which doesn’t expose the brand to others? […]

By |December 6th, 2012|

The Handshake – Brain Connection

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability: […]

By |September 30th, 2008|