Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events [...]

Continue Reading...

Landing Page Optimization by Tim Ash

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash’s Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.

Continue Reading...

Free Website Heat Map

Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

Continue Reading...