Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.
We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]
[Guest post by Jeremy Smith]
Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. […]
We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort.
When I speak at events like Pubcon, The Conversion Conference, and the upcoming Conversion Summit in Frankfurt one of the great benefits is getting to share ideas with industry experts. Two of these people who really know what they are doing are Brian Massey, founder of Conversion Sciences, and Chris Goward, co-founder and CEO of WiderFunnel Marketing Optimization. They both have recent books that will help you improve your website’s performance. Here are the particulars: […]
Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash's Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.
Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard. […]