leadership

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes. Most of us are part of teams. We group ourselves in companies,…

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Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you answer "quality" or "customer orientation?" If your answer is "yes," you might be in…