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Brainy Marketing at Forbes: Most Popular of 2013

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year – here are 2013′s “biggest hits:”

Starbucks: Loyalty Program Misfire
Starbucks is great at marketing, but they did find a way to really […]

By |December 17th, 2013|

Social Personalization and the Doppelganger Effect

Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation?

In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ads: […]

By |February 1st, 2012|

Put Your Customer in the Ad!

In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a […]

By |January 24th, 2012|