Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation?
In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ads: […]
By Roger Dooley|2014-08-07T15:50:19+00:00February 1st, 2012|
In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!). A sweepstakes that uses a […]
By Roger Dooley|2014-08-07T15:52:25+00:00January 24th, 2012|