Neuromarketing Proof? UCLA Brain Scans Predict Ad Success

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these companies all claim success in helping their clients boost sales, there’s been little in the way of published academic research that demonstrates measuring consumer brain activity can reliably predict subsequent behavior. A new [...]

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Brain Scans Top Surveys

What’s more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, “Scan their brains.” This may not come as a surprise to those engaged in neuromarketing research, but the newly published research is one step in the process of validating brain scan techniques as a market [...]

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