When Your Computer Watches Back

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

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Emotionomics

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver’s Pond Press) builds on the premise that “facial coding,” the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions), can be used to better understand our real emotions, reactions, and intentions. The concept of facial coding is simple in theory, if somewhat [...]

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