Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?
The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer’s brain. […]
It’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more. What IS interesting from a neuromarketing standpoint is that different directors, content, and styles have a big influence on whether the brain activity of the viewers is similar or dissimilar. […]