"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.
Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]