Alfred Hitchcock, Your Brain, and DARPA

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

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More Neurocinema: Brainy Film Festival

The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer’s brain.

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Synthetic Fear: How to Make a Scary Movie

Over the years, movie-makers have tried to go beyond what’s on the screen to scare theatergoers. In the 1950s, director William Castle startled those viewing his horror films, notably The Tingler, with gimmicks like vibrators installed under some theater seats. When the creature escapes into a theater in the movie, Vincent Price’s voice warns the [...]

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Movie Mind Control

It’s no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more. What IS interesting from a neuromarketing standpoint is that different directors, content, and styles have a big influence on whether the brain activity of the viewers is [...]

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