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neuromarketing books

Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own "Dummies" book. But, don't let the title fool you -…

Brainfluence in Korean

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak…

Make Your Christmas Brainy!

The number of shopping days before Christmas is shrinking, but books - both electronic and paper - can still be ordered in time for either gift-giving or your own holiday reading. I'd love to personally sign every copy of Brainfluence, but…

Neuromarketing by Leon Zurawicki

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I'm constantly asked the question, "where can I study neuromarketing?" by those looking for an undergraduate or graduate degree that will enable them to find…

How We Decide

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of…