Browsing Tag

neuroscience

The Neuromarketing of Burgers

There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I'd been hearing about the fantastic hamburgers…

Training Your Brain to Multitask

It's Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you've got a couple of important project deadlines looming. There's one bright spot: although past research has indicated that people's ability to…

Neuroscience and Magic

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something that appears to be impossible - a ball disappears when tossed in the air, a…