nonprofit

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

Wikipedia uses the wrong kind of social proof in their fundraising appeals.

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating…