Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate? It could be these individuals are projecting their own values and feelings onto other people to produce this apparent window into their emotions. Researchers have found that if you know a little about someone, and find that person similar to yourself in some way, your brain behaves very differently if you are asked about the emotional responses of that person: […]