Review – Poke the Box by Seth Godin

Poke the Box by Seth Godin is a very short book focused on one key idea: “Get off your butt and start something!” More specifically, Godin tells his readers to not wait for permission from others, to not worry about failure, and in general to buck both corporate and personal inertia by trying something new.

Poke the Box is more like a sermon, or a motivational speech, than a traditional business book. Godin calls it a “manifesto.” There are no detailed case studies, no research findings, and precious little hard data of any kind. Like any good speaker/writer, Godin does include some stories to illustrate his points. Basically, though, the book is Godin telling you what you need to do and why. […]