If you want to be sure to make a great impression on your retail store customers and let them know about today’s great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal place. After all, you’re guaranteed to catch 100% of the incoming shoppers, and they are no doubt looking for some guidance, right? And, if you were welcoming someone to your house, you’d do it as they crossed the threshold, so why not do the same in a retail store? […]