Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]
Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode (linked below) includes a full text transcript as well as links to any resources mentioned in the discussion. To avoid missing any future episodes, subscribe to The Brainfluence Podcast at iTunes, Stitcher, Podbay.FM, or the player of your choice. […]