Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]