Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode (linked below) includes a full text transcript as well as links to any resources mentioned in the discussion. To avoid missing any future episodes, subscribe to The Brainfluence Podcast at iTunes, Stitcher, Podbay.FM, or the player of your choice. […]
Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard. […]
If you attend conferences, you’ll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you’ll see fishbowls for iPad raffles, booth babes handing out t-shirts… all for the price […]
Consider this a double-dose of Roger’s Picks since we missed last week’s wrap-up… And, if YOU found a compelling article or blog post this week, add it in a comment! […]
It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]
Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double the success rate in dozens of studies worldwide. […]
The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.
When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU a small favor, they are much more likely to grant a bigger one. This has been shown to work in many situations, including one experiment in which people agreed to have a large yard sign installed after first accepting a small window decal. A favor as simple as answering a request for the time of day can lead to granting more complex favors.
In my book Brainfluence, I suggest that a salesperson should ask for a cup of coffee or glass of water, or seek a tiny trial order, as a means of opening the door to closing a sale. Now, a set of experiments performed by Warsaw professor Dariusz Dolinski shows that there’s an even more powerful favor strategy. […]