Quantcast

Image Influence: Placing Pictures for Maximum Impact

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

By |June 11th, 2013|

Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text! […]

By |November 1st, 2012|