Browsing Tag

political marketing

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:…

Subliminal Negativity Works

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages…

When Marketing Stinks

Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though - one politician is conducting a campaign that, well, stinks. Carl Paladino, the…

Why Politics is Hard

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more…

Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also…

Red Brain, Blue Brain

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters' Minds!, on how Lucid Systems is attempting to measure real voter attitudes with various techniques…