pradeep

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren't at SXSW at all, here's a recap. (If you were turned away at the…

For South by Southwest 2012, we've put together a great panel of "brainy" experts for a session titled How Brain Science Turns Browsers Into Buyers. The group includes: Derek…

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than…

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best, but rather is based purely on popularity. These posts all generated some…

I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might…

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites,…

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO…

Last week, I carried the story on Neurofocus's acquisition of what the firm calls the "core patent" for neuromarketing. Subsequent to that announcement, I spoke by phone with Dr. A.K. Pradeep, President and Chief Executive Officer of…