Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]
Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours developing a “neurofinance” approach to presentations and deal-making. Klaff uses a variety of brain-based techniques to control the flow of discussion and to keep the meeting participants engaged and curious.
Our brains like stories. That’s not a new theme here at Neuromarketing, but now there’s biometric evidence that supports what the best speakers already know: telling a story keeps the audience engaged. […]
Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is to poll the audience about each presentation, asking about the content, the quality of the presentation, and so on. This is done after the fact, but at least low-scoring presenters can be crossed off the list for the next conference. Of course, this constant polling (often by paper questionnaires) is tedious and annoying for the conference attendees.
In a departure from old-fashioned paper, the Association of National Advertisers and Innerscope Research conducted an experiment at their recent Creativity Conference. Some audience members were wired up to capture biometric readings – changes in heart rate, breathing, skin sweat, and motion. These measures were captured from a lightweight band around the wearer’s lower rib cage, so the monitored individuals didn’t stand out in the crowd and likely forgot they were being monitored. […]
I saw Bill Gates do a presentation years ago at CES, and he wasn’t the most memorable speaker I’ve ever seen. (Gates has held up a lot better than the product he introduced that day – it was the short-lived software product “Bob.”) It seems like Gates has learned a thing or two about how to spice up a PowerPoint in the intervening years. At TED, the Technology Entertainment Design conference, Gates delivered a speech on the scourge of malaria. The BBC reports that Gates release multiple mosquitos into the room during his presentation. […]