Taking the Pain out of Sushi Pricing

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach because each tiny bite is a separate pain point (see Painful Sushi and Other Pricing Blunders).

Continue Reading...

The Hidden Danger in Product Bundles

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such grouping can actually reduce the apparent value. In fact, the bundle may be seen as worth not just less than the sum of [...]

Continue Reading...

An Easy Way to Make Your Prices Seem Lower

The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It’s important to read the price aloud as a consumer might, as more syllables in the price make it seem higher.

Continue Reading...