“Brainfluence on the Web” at Pubcon

Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week.  I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame.  I then shifted gears and covered a few [...]

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Pubcon Discount & Neuromarketing Debut

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I’ll be doing a solo presentation with a special emphasis on neuro web design tailored to the audience of web publishers and marketers. Increasing conversions and neuro-proven steps to boost [...]

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Websites That Suck Increase Stress

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep their search users [...]

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